03 May 2017

Cassper Nyovest opens a clothing store

Rapper Cassper Nyovest launched his very first clothing store and says this is another step in building his empire.

Cassper opened his shop called Family Tree Store on Wednesday night at The Workshop in Newtown, Johannesburg.  The intimate launch was hosted by comedian and TV personality Toll A$$ Mo. Some of the attendees included his celebrity friends such as Riky Rick and the Major League DJs, and also the artists signed under his label Family Tree, Nadia Nakai and Tshego.

The "Tito Mboweni" rapper described the night as a special one for him since this has been his long time dream, to get all his merchandise under one roof.

"I'd like to thank everyone for honouring the invite; we first had our merchandise in 2005, so it feels great to finally have our own store," Cassper said.

"I didn't want to take my brand and put it in someone else's store or to have them tell me when am I gonna get my money. These people can even stash my shirt behind other brands. I wanted to do my own thing and also many people were asking me where they could get the Cassper Nyovest clothing," he said.

The rapper also said another reason he opened the shop was because he used to see a lot of people wearing fake version of his clothing, "it used to hurt me when I see my fans  wearing fake and I even had to pose for pictures with someone who is wearing some of these fake clothing," Cassper said.

Cassper said the Family Tree Store, will not only have his brand but some of the artists on the label such as Nadia who will launch her brand of caps soon.
Thulile Gama