10 May 2017

Hustle defined in DJ Sbu’s new book

Our time is now. It's Africa's time. We are in the right continent, ripe and full of opportunities – DJ Sbu

Radio personality and entrepreneur Sibusiso "DJ Sbu" Leope launched his second book, "Billionaire Under Construction" and says the book is written from the mindset of an entrepreneur.

 The launch was held at The Hook UP Dinner (THUD) in Maboneng, Johannesburg, attended by a number of upcoming entrepreneurs who came in their numbers to hear DJ Sbu's story.

In this book, Sbu talks about his failures, the mistakes he made as an upcoming entrepreneur, the challenges he faces and also how he overcame every single one of them. He also talks about the big blow to his radio career when he was fired by one of the biggest radio stations in the country, Metro FM.

Sbu was fired from the radio station after he promoted his energy drink MoFaya at the Metro FM Music Awards as he went on stage to present an award with a can in his hands. 

He explained that that experience birthed the idea of starting his own radio station, and as we all know, Sbu recently launched Massic Metro, an online radio station.

This book has chapters such as "You Can't Stop My Go", "Stay True To Your Vision" and "Hustle Defined". This is not just Sbu's story but a handbook on how to and what not to do as an entrepreneur.

"We are the billionaire generation. We are whom we have been waiting for. Our time is now. It's Africa's time. We are in the right continent, ripe and full of opportunities. It won't come to us on a silver platter. It's time to get up, dress up and go get it. We cannot be stopped," DJ Sbu wrote.

Thulile Gama